The Push for Change Campaign
Start date: 1 May, 2016
End date: 30 September, 2017
The Push for Change Campaign is a national trek and youth empowerment movement designed to inspire, educate and challenge Canadians to realize their possibilities while changing the way we look at and address youth homelessness.
Commencing on May 1, 2016, Joe Roberts started to push a shopping cart 9,000 km across Canada, engaging with schools and communities along the way to raise awareness and funds to help end youth homelessness by focusing on Prevention. All donations from the Push for Change Campaign will go to The Upstream Project, a Preventative, school based model which aims to catch youth before the point of disengagement and prevent them from becoming homeless in the first place.
The Upstream Project is a Raising the Roof initiative which is a collaboration with national organizations including:
Raising the Roof: As Canada’s leading homelessness charity, RtR provides strong and effective national leadership and raises public awareness. RtR will be responsible for administration of funds and supporting communities in the planning and implementation of the Upstream Project.
Canadian Observatory on Homelessness, a university-based research consortium committed to conducting and mobilizing research so that it has a greater impact on policy and practice, will provide thought-leadership to the initiative, tool kit development and evaluation support.
A Way Home is a national coalition of organizations working together to prevent, reduce and end youth homelessness. A Way Home will be responsible for pan-Canadian community engagement, government relations, and selection of communities for participation.
Nature of the Project Reach
The reach spans the entire country, as Joe Roberts left Cape Spear, NL on May 1st 2016 and will conclude his walk across Canada in Vancouver B.C on or near Sept. 30 2017. There are presently over 400 events including school presentations and community events, see website THE ROUTE and our EVENT CALENDAR for details of current events. Our aim is to engage Canada in partnership with other organizations, and through the general public to fundraise and spread awareness of youth homelessness.
To engage the country with the "Possibility" of ending homelessness as we know it today.
To create a country where vulnerable youth are supported at the crucial crossroad in their life — keeping them engaged in school and community and preven ng them from entering homelessness.
In kind contributions and funding partnerships with organizations from all sectors. Community Champions in various towns and cities across Canada to promote the Push for Change and arrange the SleepOut Challenge, Celebrity Cart and Walk with Joe fundraisers, host events and school presentations. Participants and Groups for the SleepOut Challenge Fundraiser on National dates of November 25, 2016 and March 3, 2017 and other. Individuals for the Celebrity Cart and Walk with Joe fundraisers. Fundraising dollars to reach our goal of $17,000,000 in Canada to prevent and end youth homelessness.