Maawanji'iding: Festival Canadiana Owen Sound
Start date: 30 June, 2017
End date: 9 July, 2017
Maawanji'iding (Ojibwa for "gathering") celebrates the area's Anishnawbe, Métis, settler, and recent immigrant cultural heritage, as well as youth, water, and marine heritage. It is the central event during Celebration 2017: the City of Owen Sound's year of activities recognizing Canada 150, Owen Sound 160, and many significant local anniversaries.
Nature of the Project Reach
Working with regional and provincial marketing partners to promote event throughout southwestern and central Ontario and into western Quebec.
To build excitement, awareness, and broad public participation in the festival and related activities during the six months leading up to the festival;
To celebrate and generate awareness of Owen Sound's significant anniversaries and its Anishnawbe, Métis, and settler heritage;
To encourage youth participation in innovative social media and audio-visual production techniques and capture a snapshot of current perceptions of Owen Sound, Ontario, and Canada, intending to build community pride and confidence in the future;
To feature performers, artists, and workshop leaders from diverse cultural backgrounds including First Nations, Métis, Black, and Asian;
To ensure venues are accessible to people with disabilities and incorporate activities which are accessible to people of all abilities and ages;
To provide quality entertainment and exciting participatory activities which attract and engage thousands of residents and visitors.