Canada Games 50-150 "Strong, Proud, Free - Building Canadian Unity through Sport"
Start date: 1 September, 2016 End date: 31 December, 2017
The Canada Games 50-150 "Strong, Proud, Free - Building Canadian Unity through Sport" is a national multi-year initiative developed around three themes reflecting the future, past and present:
- Building a stronger Canada through sport - inspiring new generations of Canadians to embrace how their participation in sport contributes to building a Canada that is strong, proud and free;
- Pride, Passion, Performance - recognizing 50 Years of Canada Games and 150 Years of a proud Canadian sports heritage
- Unity Through Sport - bringing Canadians together through a nation-wide celebration of sport in Canada;
The initiative is comprised of two national programs, with three components:
Salute to Canada's 150th Anniversary and 150 Years of Canadian sport history, highlighted by 50 years of the Canada Games (1967-2017) that will bring Canadians together through 2017 around the 50th anniversary of the Canada Games to celebrate 50 years of the Canada Games and 150 years of Canadian sport history and the role that sport has played and continues to play in unifying our country;
- Component 1: 150 Years of Canadian Sports history;
- Component 2: Nation-wide Year of Celebration of 150 years of Canadian sport and 50 years of the Canada Games;
Canada Games National Sport Education and Participation Program for Children and Youth, establishing an on-going nation-wide legacy program to inspire, motivate and engage young Canadians to make active participation in sport an on-going life choice and a vital aspect of citizenship;
- Component 3: Unity through Sport - Inspiring Active Sport Participation among Canada's youth
Nature of the Project Reach
The Canada Games scale and scope, reach and impact is huge; The Games have been hosted by 25 different communities across all jurisdictions in Canada, and include over 100,000 athlete and 100,000 volunteer alumni; The Games engage 37 national sport organizations, and close to 500 provincial/territorial sport organizations every two years; there are 4600 athletes, coaches and managers coming from 800-1000 communities across the country, with 1M athletes vying to be part of their Canada Games team every two years; every games engages 6000 local volunteers, 1000 VIPs, 540 sponsors, 250 broadcasters, 400 media, 175 mission staff, 450 major officials, 50 medical staff, 300 observers and thousands of cultural participants for the opening and closing ceremonies, and for the two-week long cultural festival that is delivered along side the sport competition.
The Games have an external reach of 5M and broadast views of 1.3M; the recent economic impact of the Games was $130M for the 2011 Canada Winter Games in Halifax, $165M for the 2013 Canada Games in Sherbrooke, and an estimated $123M for the 2015 Canada Winter Games in Prince George, BC.
To highlight sport as a priority focus of Canada's 150th anniversary celebrations; To engage, inspire and empower Canada' youth; To celebrate the 50th Anniversary Year of the Canada Games throughout 2017 across the nation;
Engagement of not only sport organizations, but many other stakeholders across the nation that reflect our diversity and areas of importance to our country; Connecting one celebration to another across the country; Sharing communications vehicles, and other resources; Story telling opportunities;