Canada 150 Documentary Series
Start date: 1 February, 2015
End date: 30 April, 2018
The Canada 150 documentary series captures Canada's energy story (past, present, and future). We feel that a lot of the current literature, statistics, and documentaries on this subject are segmented, biased and lack direction. Our unique juxtaposition of Canada’s arts & culture stories with Canada’s energy story delivers a relatable way to educate Canadian viewers on the complex energy issues we are currently facing as a country.
Nature of the Project Reach
The series is made up of twelve forty-four minute episodes which will be broadcast in Alberta on Shaw TV and across Canada on Shaw Direct. The video(s) content will also be broken into roughly one hundred shorter content pieces for online distribution and promotion by project stakeholders.
It is our goal to educate our viewers so they can quantitatively and qualitatively question the anti-oil and gas rhetoric broadcasted from actors, politicians, and environmental extremists. It is also our view that today’s world leaders simply aren’t equipped to handle the giant issue of transitioning the energy, monetary and legal systems to hit the aggressive greenhouse gas emission targets set by our leaders. We, as Canadians, need to understand our individual contribution to greenhouse gas emissions so we know what is needed to hit these aggressive targets set by our provincial and federal government so we can achieve them together. We would also like to examine the effect of placing the onus of Canada’s carbon footprint on the oil and gas industry in Canada and the impact that has on the economics of the industry. If the oil and gas industry in Canada is no longer economical and we need to fulfill our demand where will this hydrocarbon come from? Do these foreign producing nations share our cultural norms and views on social justice? Does this fit into our ideologies as Canadians?
Our distribution goal is to maximize national and global viewership. To achieve this, we will leverage our strategic partnerships in public relations and social media marketing to broadcast this series to as many media outlets (online and traditional) to engage Canadians as well as the international community. This documentary series will also be an incredible asset to use at events and panel discussions, international film festivals, as well as a potential tool to incorporate into the academic curriculum.
Sponsorship Experts, Production Personnel